Occasions · Valentine's Day
Valentine's Day flowers, planned early.
Valentine's Day 2027 falls on a Sunday. Here is how to plan delivery, what to send beyond a red dozen, and when to order.
The calendar
In 2027, Valentine's Day is a Sunday.
That changes the plan. When February 14 falls on a weekend, offices are closed, many people are out for brunch or away, and delivery routes are spread across the weekend. If you want the flowers to arrive at work, the real Valentine's delivery day is Friday, February 12. If you want them at home on the day, it's worth checking that delivery is offered on Sunday, and that someone will be there.
This page covers how to plan, what to send, and how to make the flowers feel less like a habit and more like a gift. Availability and delivery windows are set each year, so check the shop or call the studio on (813) 252-0601 for this year's details.
From the shop
Valentine's designs
Prices are current starting prices. The studio sets Valentine's availability and delivery windows each year, so check the shop or call for this year's details.
Bespoke Roses
$750Our all-rose composition, $750. The design most people picture when they think of Valentine's roses.
Bespoke Wrapped Bouquet
$100 – $250Hand-tied, from $100, in five looks. Velvet Dusk is the romantic one; Bold Edit for someone who likes warm color.
Bay Way
$325A compact vase, $325, for a nightstand or a desk, already arranged and ready to place.
The Orchid Duo
$175Two white phalaenopsis stems, $175, for someone who'd rather have flowers that last into March.
Timing
Choosing the delivery day
There are three realistic options for 2027.
Many couples prefer an early delivery. The flowers are already on the table on the 14th, and they've opened a little by then, which roses look better for.
- Friday, February 12, to the office. The flowers are seen by colleagues, and the recipient carries them home for the weekend. Include the company name, the suite number and a contact, and remember that many offices close early on Fridays.
- Saturday, February 13, to the home. The flowers are in place for the weekend, and the day of a Saturday dinner. This is often the least busy option for a florist.
- Sunday, February 14, to the home, if delivery is available. Make sure the recipient will be in.
Ordering
Why earlier is better
Valentine's Day is one of the busiest days of the year for florists. Rose demand peaks worldwide, and many roses for the U.S. market are grown in Colombia and Ecuador and flown in during the weeks before. That puts pressure on supply and on delivery routes.
Ordering early means:
A week or more ahead is a good target. If you're reading this in January, now is a good time.
- You get the design and the size you want, rather than what's left.
- You choose the delivery day and the address calmly.
- There's time to fix any details, like a wrong suite number.
Beyond red
Ideas for something different
A dozen red roses is classic, and there's nothing wrong with it. But many people feel it's expected. A few alternatives:
For more on roses, see our roses guide. For more romantic ideas, see anniversary and romantic flowers.
- Blush, peach and ivory roses feel tender rather than formal. The Velvet Dusk look of our wrapped bouquet uses this palette.
- Mixed garden roses with other seasonal flowers look personal, as if chosen rather than ordered.
- An orchid lasts into March and suits someone who doesn't like cut flowers dying after a week.
- Their favorite flower, even if it isn't romantic, says you know them.
- A tropical design, with bold color and sculptural shapes, suits someone who likes something unexpected.
Not only partners
Valentine's for friends, family and colleagues
Valentine's Day isn't only for couples. Many people send flowers to a mother, a grandmother, a friend who's single this year, or a team. For these, avoid red roses, which feel romantic. Bright mixes, pink, yellow and peach, or an orchid, feel warm and friendly. "Galentine's" gifts between friends, usually on February 13, are increasingly common.
Parents sometimes send a small bouquet to a daughter or son at college, or to an elderly parent who lives alone. These are often the most appreciated Valentine's flowers of all, because they're unexpected. A single orchid, at $125, is a good choice for an older relative, since it needs only a weekly watering and keeps blooming for weeks.
For a team or an office, see corporate gifting.
Late orders
If you've left it until the last minute
It happens. If you're ordering in the final few days, a few things improve your chances:
- Call rather than ordering online, so the studio can tell you what's actually possible. The number is (813) 252-0601.
- Be flexible about the design. Designer's Choice, from $200, lets our designers use the best stems they have.
- Be flexible about the day. A delivery on the 15th, with a card that says "Because one day isn't enough," can be charming.
- Consider an orchid, which doesn't depend on the rose supply.
Roses in February
What to expect from Valentine's roses
Valentine's roses often arrive with tighter heads than at other times of year. That's deliberate. Roses for Valentine's are cut and shipped to arrive closed, so they open over the following days rather than fading quickly. By the 14th, a bouquet delivered on the 12th has usually opened into a fuller shape.
February is also kind to cut flowers in Tampa. Normal daytime highs are in the low to mid 70s, and nights are cool, so flowers last longer than in summer. Still, a parked car in the sun can get hot, so don't leave the bouquet there.
Plans
Pairing flowers with the rest of the day
Flowers are often part of a bigger plan: brunch, a dinner, a weekend away. If you're going out, a bouquet delivered at home on Saturday morning means the flowers are waiting when you get back. If you're staying at a hotel in St. Petersburg, Clearwater Beach or downtown Tampa, check with the hotel whether they'll hold a delivery at the front desk, and give the guest name on the booking.
Budget
What to expect on price
Our current starting prices for popular Valentine's designs:
Valentine's pricing and availability are confirmed each year, so check the shop before you order.
- From $100: a Bespoke Wrapped Bouquet. Add a vase for $20 or $40.
- $175: an Orchid Duo, which lasts for weeks.
- $325: Bay Way, a compact arranged vase.
- $750: Bespoke Roses, the grand gesture.
On the day
Making the most of the flowers
A few small things help the flowers look their best for the whole week:
- If they arrive wrapped, put them in water straight away, after re-cutting the stems.
- Keep them away from direct sun, heat and air-conditioning vents.
- Change the water every two days.
- If you're going out to dinner, don't leave them in the car. A February day in Tampa can still be warm.
The card
Short is fine
Valentine's cards don't need to be long. A few ideas:
For more ideas, see our flower etiquette guide.
- "Every day, but especially today."
- "Still my favorite person."
- "Happy Valentine's Day. Dinner's on me."
- "To my person."
FAQ
Valentine's Day questions.
When should I order Valentine's Day flowers?
At least a week ahead. Valentine's is one of the busiest days of the year for florists, and early orders get the best choice of designs and delivery days.
What day is Valentine's Day in 2027?
Sunday, February 14, 2027. For an office delivery, plan for Friday, February 12. For a home delivery, Saturday, February 13 is a good option.
Do you deliver on Valentine's Day?
Valentine's delivery days and windows are set each year. Check the shop or call the studio on (813) 252-0601 to confirm this year's options.
What should I send instead of red roses?
Blush and peach roses, mixed garden roses, an orchid, or their favorite flower. Each feels more personal than a classic red dozen.
Can I send Valentine's flowers to a friend?
Yes. Choose bright mixes or pink, yellow and peach flowers, and avoid red roses, which feel romantic.
How long do Valentine's roses last?
In an air-conditioned room with fresh water every two days, most roses last about five to seven days. Valentine's roses often arrive tight and open over the first few days, so an early delivery looks fuller by the 14th.
Related occasions
From the journal
Need help choosing?
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