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Women To Watch 2024: Carmen Raterman and Sandra Moreno- Founders of Flor + Palma

carmen raterman and sandra moreno

Our founders, Carmen Raterman and Sandra Moreno were featured in Tampa Magazine’s Women to Watch 2024.


Flor + Palma: Tampa Bay’s hotspot for bringing beauty and joy

Flor + Palma is more than a flower shop, it’s a brand bringing beauty and joy with every pretty petal. Sandra’s expertise in fashion design combined with Carmen’s background in science education and flower farming has elevated Flor + Palma as a trendsetter in Tampa Bay’s floral scene.

Embracing locally grown blooms and promoting eco-friendly initiatives, Flor + Palma aims to minimize waste while honoring nature’s splendor.

Whether through its mobile garden mini-truck or its International Plaza storefront, Flor + Palma is a Tampa Bay hotspot that blends art, nature, and community.

Beyond offering custom designs, Flor + Palma excels in private event offerings with the option to rent the mini truck and build-your-own-bouquet flower bar, hosting workshops or crafting floral arrangements for corporate events, social gatherings and weddings.


Email: info.florpalma@gmail.com